The Hidden Costs of Bad Targeting:
Why "Broad or Bust" Is Failing Advertisers
Ad platforms want you to go broad. Cast a wide net, they say. But what they don’t say is what it’s costing you behind the scenes.
When you lose precision, you lose relevance. Your ads are shown to people who don’t care, won’t click, and won’t convert. It’s not just wasted spend—it’s wasted opportunity.
Here’s the hard truth: major ad platforms have been quietly removing targeting options. That means fewer controls, less transparency, and more dependency on algorithmic guesses. What used to be a data-driven strategy is now just a digital shot in the dark.
Advertisers are paying more for less control, and it’s showing in their results.
But it doesn’t have to be this way.
With access to real-world, privacy-safe consumer data—more than 280 million U.S. contacts, scanned from 60 billion+ behaviors weekly—you can get back the control platforms are taking away.
It’s not about going broad. It’s about going smart.
Why First-Party Data Isn’t Enough Anymore
(And What You Can Do About It)
First-party data is a powerful tool—but it’s no longer enough to fuel effective marketing.
Yes, it’s yours. Yes, it’s valuable. But it’s limited to who you already know.
And most ad platforms only capture a small piece of the full customer journey. That means you’re basing your entire strategy on partial insight.
Even with the best CRM and retargeting setup, you’re still likely missing up to 75% of the behavioral data that could change how you reach your audience.
That’s where second- and third-party data comes in.
Our platform supplements your internal data with comprehensive audience profiles—spanning online and offline behaviors—giving you access to information the platforms don’t share. With up to 95% accuracy across digital and real-world profiles, you gain a clearer picture of who your ideal customer really is.
When you combine your first-party data with external intelligence, you go from running ads... to running strategy.
From Guessing to Knowing:
How Clean Data Leads to Better Ad Performance
You can’t optimize what you can’t see.
Every day, businesses pour money into campaigns based on assumptions—vague personas, incomplete insights, and outdated lists.
And when those campaigns underperform, they blame the platform or the budget.
But in reality, it’s the data that’s broken.
Clean, current, permission-based data changes everything. It allows you to:
-Target real people—not just lookalikes
-Personalize messaging with confidence
-Reduce wasted ad spend
With access to over 280 million U.S. consumer profiles and weekly scans of 60+ billion behaviors, we deliver audience intelligence you can act on.
No more guessing. No more hoping the algorithm gets it right. Just actionable data you can build real campaigns around.
Why Agencies Are Adding White-Label Data to Their Service Stack
Agencies are under more pressure than ever to deliver results—and fast.
But without access to audience-level data, many are stuck repackaging what platforms already provide.
The result? Campaigns that feel the same, limited insight, and reduced client retention.
White-label data access changes that.
With our non-branded platform, agencies can log in, run their own audience data pulls, and create custom segments for any client or campaign.
It’s enterprise-level capability—without the overhead.
You can:
-Power better targeting for your clients
-Use the tool internally for fulfillment
-Demo real-world audience pulls in pitches
All while keeping the spotlight on your agency.
With a flat monthly fee and no long-term contract, it’s a simple way to add high-value strategy to your service stack—no developers, no custom tech, no delays.
Walled Gardens Are Closing In.
Here’s How Smart Advertisers Are Getting Out.
Big ad platforms are locking down data. Fewer insights. Fewer targeting options. More dependency.
These "walled gardens" are designed to keep you—and your budget—trapped inside their ecosystem.
The solution? Data independence.
By accessing audience data outside of ad platforms, advertisers are creating their own targeting strategies.
They’re enriching their internal lists, building smarter lookalikes, and launching omnichannel campaigns that work beyond the walls of Google, Meta, or any one source.
Our platform gives you:
-Access to over 280M U.S. consumer records
-Up to 95% accuracy on contact data
-Weekly insights from 60B+ behavioral signals
That means you’re not stuck with what a single platform decides to show you.
You’re in control—of your strategy, your targeting, and your growth.
The walls are closing in. It’s time to step outside.